Although in ordinary academic parlance a monograph is understood to be a specialist academic work, rather than a reference work on a single scholarly subject, in library and information science monograph denotes more broadly any non-serial publication complete in one volume (book) or a finite number of volumes (even a novel like Proust’s seven-volume In Search of Lost Time), in contrast to serial publications like a magazine, journal, or newspaper. An avid reader or collector of books is a bibliophile or colloquially, “bookworm”. A shop where books are bought and sold is a bookshop or bookstore. Books are also sold elsewhere. Books can also be borrowed from libraries. Google has estimated that as of 2010, approximately 130,000,000 distinct titles had been published.[2] In some wealthier nations, the sale of printed books has decreased because of the increased usage of e-books.[3]